Service Design Thinking Workshop – 9 May 2017

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Innovation is key for every organisation’s growth and sometimes even for its survival. Especially in dynamic times with new technologies and competitors emerging quickly, the success of small and large, profit and non-profit companies is determined by its abilities to innovate. Service Innovation, so innovating new or existing services, is adopted by leading companies to develop new business, avoid competition, and secure workplaces. (Service) Design Thinking is the practice-based discipline of Service Innovation and provides simple but effective tools and processes to develop stronger organisations.


In a highly interactive workshop on 9 May, we introduce you to both Service Innovation and Design, and shares inspiring best practices. After setting the framework, you develop new services using the SSF-developed method of Futurize. Tangible and practical outcomes characterize this workshop.


More information here (click)

Service Design Vouchers available per March 1st 2017

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Customers are looking for ready-made solutions, tailored to their needs. Especially in the Netherlands, the manufacturing industry is transforming: rather than just offering products, companies are increasingly offering innovative services. The Dutch Ministry of Economic Affairs offers support in the form of experimental service design-vouchers for companies looking to transition.

As the experiment is in Dutch, the rest of the text is in Dutch as well.

Service Design Vouchers beschikbaar vanaf 1 maart 2017

Subsidieregeling voor mkb-ondernemers uit de maakindustrie, die diensten willen ontwikkelen die aansluiten bij hun producten.voucher

Steeds meer mkb-ondernemers uit de maakindustrie hebben de ambitie diensten te gaan verlenen aan hun klanten, naast het vervaardigen van producten of technologie. Om zich te onderscheiden in de markt of om in te spelen op trends. Oftewel, diensteninnovatie met een bijpassend verdienmodel. Voorbeelden zijn fabrikanten van producten of machines die diensten aanbieden die hierop aansluiten en die er op zijn gericht om hun klant te ‘ontzorgen.’ Bijvoorbeeld het aanbieden van onderhoud of inzicht in gebruik op basis van verkregen data. Mede in combinatie met nieuwe technologieën biedt dit eindeloze mogelijkheden, zoals Internet of Things of virtual reality.


Om u als mkb-ondernemer in de maakindustrie hiermee verder te helpen, biedt het ministerie van Economische Zaken een subsidieregeling. Vanaf 1 maart 2017 is het mogelijk hiervoor Service Design Vouchers in te zetten. De voucher kunt u inzetten voor een project of kennisvraag  over een nieuw te ontwikkelen dienst en businessmodel. U ‘koopt’ hiermee bijvoorbeeld ondersteuning bij het uitvoeren van een ‘klantreis’, context mapping, service blueprinting,  co-creatiesessies, opstellen van personas en prototyping. Deze ‘waardebon’ kunt u besteden bij een gespecialiseerde kennisinstelling of adviesbureau die uw vraag gaat beantwoorden.

Praktische informatie

De regeling is bedoeld voor maakbedrijven die producten of technologie maken. De regeling loopt van 1 maart 2017 t/m 1 januari 2018. Aanvragen is mogelijk van 1 t/m 15 maart 2017. Met een Service Design Voucher kan 75% van de rekening van de kennisinstelling of adviesbureau worden voldaan. Een voucher kent een maximale waarde van € 3.000.

Hoe kan ik de Service Design Voucher aanvragen?

Van 1 t/m 15 maart 2017 vraagt u de voucher aan via de website van Rijksdienst voor Ondernemend Nederland (RVO).  Vul ook een enquêteformulier in op, dat is verplicht voor deelname. De enquête helpt u nu al om uw kennisvraag te formuleren. Ook kunt u uw onderneming zo anoniem vergelijken met andere bedrijven via de zelfscan. Meer informatie is eveneens te vinden op de website van RVO, zoals de publicatie in de Staatscourant.

Loting bij meer dan 80 aanvragen

Deze subsidie is een beleidsexperiment. Het ministerie van EZ wil hiermee onderzoeken of en hoe deze voucheraanpak werkt. Er komen maximaal 80 mkb-maakbedrijven in aanmerking voor een voucher. Bij meer dan 80 aanvragen wordt er geloot. Uitgelote bedrijven kunnen deel uitmaken van de controlegroep. Hiermee meet het ministerie de effectiviteit van de voucher. U ontvangt dan geen subsidiegeld

Design Thinking and the Internet-of-Things

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This week, our article titled ‘Using Design Thinking to make employees ready for the Internet-of-Things’ is published on It’s an article that provides a practical structure for internal multi-disciplinary innovation teams looking to explore the (business) opportunities of IoT.

This article is a collaborative effort between the Service Science Factory and Noventum Service Management

Enjoy! (Click)

David Pablo Montero – Project Experience

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Testimonial David

What were your expectations of the SSF-project?

It is especially hard to match expectations when dealing with a new experience. Before I joined UNIQUM 2.0 I had many questions in my mind. Will this project be challenging enough? How is UNIQUM going to satisfy my learning expectative?. Am I going to be able to speak freely and implement my ideas into the project? After the project was successfully completed I can definitely say the SSF-project far exceeded my expectations.

How was it to work for a real client?

It was actually the first time I had the opportunity to be part of a real life project. The meetings with the clients add an extra value to the project. By dealing with their needs and our perspective I could learn that the best outcome is developed when integrating all the different parties involved into the same vision.

How was it to work with people with other disciplines?

By working on the project we were able to integrate different perspectives. The different educational backgrounds of the team members improved the project experience by adding insightful complexity at the co-working sessions. There was an interesting mix of students with a various background ranging from psychology, business and design.

Did the Service Science Factory succeed at providing a fun platform to co-create? Why? How?

The service science factory is a great place to co-work. The facilities are very inspiring and the design of the meetings combining formal but also informal discussions encourages the participation of all team members.

What do you think of the final result of the project?

It was very satisfactory to attend the final presentation of the project at the SSF. Not only the clients and all stakeholders involved were present but we also gathered the attention of fellow students. I had the chance to exchange thoughts and ideas with the attendees and they all agree on the same fact. The outcome exceeds the expectations.

What do you take out of this experience?                        

In this experience I practised my communication and leadership skills and I also I had the possibility to interact and exchange ideas with professionals but most of all, I was able to speak freely, put theory into practice and last but not least, meet great people from all over the world and from different educational backgrounds

Would you recommend fellow students to participate in a SSF project and why?

I strongly recommend participating in one of the SSF project to all those fellow students that are willing to cause an impact, put theory into practice and have a good time developing a real life project.

Former project team member on working in a project

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Participating in a Service Science Factory project is a great learning experience. One of our former project team members, Johannes Wurm (MSc Finance), shares his experience as a project team member in the Puratos project (late 2015).

Puratos SSF.DSCF4776

I was given the opportunity to work with Puratos, an international group offering innovative products and raw materials for the bakery, patisserie and chocolate sector. The project with SSF allowed me to apply my theoretical knowledge in a real life setting. I worked with the finance team, and my role was to calculate the return on investment of the services offered by Puratos. The project gave me the opportunity to work with a large company, gaining valuable experience for my future job. During the project, my working arrangements were very flexible, which was great when balancing it with a busy university work schedule. SSF’s unique ways of tackling problems also gave me a great insight into how some approaches are much more effective than conventional ones.

Participating in the project also gave me the opportunity to meet new people from all over the world as well as to work with experts in their respective fields. I was given the opportunity to present in front of top management and gained exposure in many different business areas.

I would strongly recommend participating in one of SSF’s projects as it is a good way of preparing you for a future career in business, specifically in consulting.

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Masterclass Leadership & Innovation

You’ll most likely agree that innovation is an essential process for every organisation. Especially in the globalizing society, the success of any organisation depends highly on their innovative capabilities.

Regardless, many organisations appear to struggle with this challenge. There’s only limited time, and demanding daily activities oftentimes keep us from investing in strategic renewal.

Do you see this happening in your organisation?

Then we have a match! The Masterclass Leadership and Innovation of Maastricht University School of Business and Economics has been developed for experienced managers, professionals and entrepreneurs willing to take a critical look at the innovative capabilities of their organisation.

In this challenging two-day programme we discuss current academic insights and link these to your daily business challenges. We integrate practical tools that allow you to align the structure, processes and culture of your organisation with factors that stimulate innovation.

By popular demand, the main language of the masterclass is Dutch.


Contact us for more information about the programme, including an overview of the experts that make this masterclass a unique and lasting experience!

More information here: 

Added value with Services

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It’s becoming increasingly difficult to compete solely on price margins, so entrepreneurs are looking for alternative ways to add value for your customers. More and more entrepreneurs identify the need and opportunity to further enhance their offerings with new or improved services. Servitization, a process where product-centric companies develop the capabilities they need to provide added value with services.

The programme ‘MeerWaarde met Diensten’, or added value with services, was initiated by Services Valley, Smart Services Hub and Service Science Factory, all three active in the field of services in Limburg. The province of Limburg and LIOF fiancially support the initiative.

The results of the programme are a book on best practices in regional service innovation, an online tool that measures service innovation, a series of workshops on service innovation, and an intensive three-day innovation programme. These outcomes have been presented during the symposium ‘MeerWaarde met diensten’ on November 18th.

The online tool is available (in Dutch) via It’s easy to register your company, fill out a 10 minute questionnaire and invite your colleagues to do the same. This provides you with an analysis of your company’s current innovative capabilities.

The book is available here: Diensteninnovatie is dichterbij dan je denkt! (click)