PURATOS

Servitization in a global B2B food company.
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PURATOS

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Puratos
a global innovative, Belgian B 2 B company in bakery, patisserie and chocolate ingredients The company serves more than 100 000 artisans
worldwide

CHALLENGE
Puratos challenge was to innovate the company’s services portfolio with the goal of creating a sustainable competitive advantage and to grow the business
of their artisans

APPROACH

The team immersed themselves in the life of the artisans to fully understand their ambitions, needs and challenges Camping at the customer site, observing
and doing in depth customer interviews enabled the team to understand the dreams of the artisans, but also what kept them awake at night Next, the core
competences of Puratos coupled with identified opportunities regarding the current services portfolio, were mapped Innovative service concepts were
developed and were optimized in cooperation with a panel of Puratos representatives in extensive ideation sessions These concepts together with insights
into the advancements in digital technology represented the foundation to create new service innovations, and allowed the team to create customized
experiences for the artisans

SOLUTION

Together with the Service Science Factory Puratos implemented a servitization strategy, to increase the impact of their services and to position themselves
as a solution provider to the artisans instead of solely an ingredient supplier This strategy builds on growing the business of the artisans in order to grow the
business and profitability of Puratos
“The collaboration with SSF allowed us to reveal real insights in the relevance and added value of our services The project resulted in both rational and
inspirational concepts that are implementable and will make our services approach more valuable and more differentiating in the future Great and high level
collaboration
Filip
Arnaut,