Vision and Strategy


Service innovation & design

Service innovation is affecting almost every sector, and thus the world we live in. Think about companies like Apple, HelloFresh and Netflix. It is not the product itself that is the unique selling point, but it is the experience that convinces people to use a certain product or service.

Simply producing great things is no longer sufficient, you need to enhance your offerings with a layer of value-added services. Service innovation makes you stand out from your competitors, and with service design being our core competences we make this happen for your company…

Access to knowledge

Being a part of Maastricht University allows us to access the brightest minds in academia. We apply top-notch research in our projects, and work with experts from multiple fields. The ideas that we develop are theoretically sound, and tested with your end-users in mind.

Limburg, situated in the heart of Europe, is rapidly developing in the field of services, and was even named by the European Commission as a large scale demonstrator for service innovation. Your business can directly benefit from this expertise as we are an important player in these developments.

Increasing growth

Service offerings are rapidly expanding beyond the traditional service industries. More and more manufacturers realize the added-value that service offerings bring to their customers, while increasing their revenue. The average profit margin of service centric businesses had shown to be significantly higher than the profit margin of product centric businesses.

Service innovation is our passion. We love helping companies evolve their way of working, and enrich their portfolio with amazing offerings! Check our services page to see how.

We are sensitive to your
and your customers needs.

We prototype different ideas
to find out what works best

We believe it when we have experienced it

The team


Dr. Dominik Mahr

Dr. Dominik Mahr

Scientific Director

Laszlo Determann

Laszlo Determann

Project Office

Sabine Janssen

Sabine Janssen

Project Leader

Liesbeth Noben

Liesbeth Noben

Finance and Support

Damien Nunes

Damien Nunes

Project Leader

Hanneke Wiermans

Hanneke Wiermans

Finance and Support

Carmen Vonken

Carmen Vonken

Project Leader

Conny Weijenberg

Conny Weijenberg

Support & Hospitality

PhD Candidates


Robert Ciuchita

Robert Ciuchita

Postdoctoral Researcher

Pieter Verhallen

Pieter Verhallen

PhD Candidate

Martina Caic

Martina Caic

PhD Candidate

Fabian Groven

Fabian Groven

PhD Candidate

Elena Francu

Elena Francu

PhD Candidate

Kars Mennens

Kars Mennens

PhD Candidate

Susan Stead

Susan Stead

PhD Candidate

Advisory Board & Associate Partners


Prof. Dr. Gaby Odekerken

Prof. Dr. Gaby Odekerken

Founder

Prof. Dr. Rob de Bie

Prof. Dr. Rob de Bie

SSF Board member

Patrick Geerlings

Patrick Geerlings

Associate Partner

Prof. Dr. Jos Lemmink

Prof. Dr. Jos Lemmink

Founder and SSF Board member

Dr. Jochen Barth

Dr. Jochen Barth

Associate Partner

Ton Wilders

Ton Wilders

Associate Partner

Dr. Ing. Wynand Bodewes

Dr. Ing. Wynand Bodewes

SSF Board member

Rob Maessen

Rob Maessen

Associate Partner

Wouter Visser

Wouter Visser

Associate Partner

Prof. Dr. Paul Iske

Prof. Dr. Paul Iske

SSF Board member

Lucas Smeets

Lucas Smeets

Associate Partner